[Lahore: 23rd August,
2017] Hussain Rehar
debuted with his new collection The Vivid Delusion and Athleisure at his studio
launch in Gulberg on Wednesday, 23rd August, 2017.
Hussain
Rehar, with the launch, made a mark in the fashion fraternity with his two new
collections. The launch was well attended by a large number of socialites,
fashion bloggers, magazine editors and journalists where distinguished
personalities like Anaum Hammad, Danesse Ali and Neha Manika looked stunning in
Hussain Rehar’s designs.
The launch
exhibited two collections: The Vivid Delusion and Athleisure that unveil the
unique design aesthetic of Hussain Rehar. Both the collections are magnificent
with the distinctive handiwork staying true to Hussain Rehar’s signature style
which is vibrant color blocks and chic cuts yet the two collections stand
brilliantly apart. Vivid Delusion, instead of using the customary mellow
floral, demonstrates scintillating elements from the wild side of the nature.
The intricate 3D embellishments beautify the primitive concept of nature
incorporated in the designs and the wild glaze burgeons them to life. The Athleisure
collection is all about trendy silhouettes and a spectacular interplay of
colors. It entails the sporty luxe wear which is vogue with its asymmetric
layering, loosely tied belts and immaculate tailoring.
Speaking
about his work, Hussain Rehar said, “Instead of doing the much done and dusted
tamed florals, I wanted to play with the wild botanical elements with the
interaction of bold colors and modish designs with striking graphics. I wanted
to create something for the confident, empowered women who have an adventurous
sense of style and like to experiment with eccentric aesthetics. With this in
mind, I have tried to come up with a collection which will definitely make them
stand apart from the crowd.” When asked
about the launch, he said, “I am very pleased by the response of the people. At
first I wasn’t sure how people would react as it is different from the
conventional designs mostly worn these days but looking at the outcome, I feel
it has been very well received.”
The CEO R. Salahuddin
shared his view saying, “We have observed that there is a desire for a new kind
of evening wear- modern, sleek and cool and we wanted to create something that
would fulfill that demand.”
For more information regarding
Hussain Rehar, please visit:
Facebook: @HussainRehar.Official
Instagram: @hussainrehar.official
Official Hashtags: #Watchout #HussainRehar #Lahore #Athleisure
#ARPR #talkofthetown #Favouritenewdesigner #VividDelusion
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