Peek Freans Sooper officially broke the Guinness World Record title for successfully making World's Largest Cookie Mosaic. Interestingly Peek Freans Sooper made World's Largest Cookie Mosaic in the shape of Flag of Pakistan with 150,000+ cookies measuring 226.51 m2 (2,438.15 ft2).
On 70th Independence Day, the EBM family came together to do the impossible, to set a new Guinness World Record title by making World's Largest Cookie Mosaic (Pakistan Flag) with an amazing resounding message of how Sooper a nation it is!
Here you can see some how it all started. Celebrities including Younis Khan and Anoushey Ashraf kickstarted the activity by putting the initial cookies to set the world record on Independence Day, 2017.
This record breaking event was attended by celebrities including Younis Khan, Shoaib Akhtar, Adnan Siddiqui, Anoushey Ashraf, Hareem Farooq and more... These celebrities came out to support the efforts of Peek Freans Sooper, EMB Group. All of the celebrities were seen cheering for the team and encouraging them throughout the event.
This activity was so much exciting that i could not resist to be part of it remotely. I was getting the updates on social media where Peek Freans Sooper and my friend bloggers were updating the exciting activities happening during the event.
Excitement increased a lot when Guinness World Record Official official Twitter account Favorited one of my tweets. :)
I would appreciate that Peek Freans Sooper, Pakistan’s favorite biscuit planned to unite the nation under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. Peak Freans team worked with great passion and enthusiasm. Slowly pieced together the mosaic, biscuit by biscuit with specially baked white and green color cookies of Peek Freans Sooper. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5 hours.
Here you can see some of the moments captured before Peek Freans made the Guinness World Record.
Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyorfrom Islamabad).
Message from CEO
Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Message from Head of Marketing
Message from Head of Marketing
Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
After Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country's 70th Independence day.
About EBM:
English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1967. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.
Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the No.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the labour.
For more information visit:
Web: http://www.ebm.com.pk
Facebook: https://www.facebook.com/PeekFreansSooper
Instagram: https://www.instagram.com/sooperpakistan
Twitter: https://twitter.com/SooperPakistan
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